About Us

Winwise Electronics is a wise supplier who will connect you to the original source.

The company’s core management is from world’s original top
semiconductor manufacturers and component distributors, with years of experience in industry integration and change, possessing superior ability to serve multinational customers

Founder Background

Before founding this company, I had the privilege of working in management positions at the Shenzhen branches of Future Electronics and Arrow Electronics. My decade-long experience in these roles has given me a profound understanding of the interaction models and pain points among manufacturers, distributors, and end customers.
This insight, combined with the customer service experience I gained during my tenure at Future Electronics and Arrow Electronics, as well as the relationships I formed with factory insiders and top-level management at other major distributors, allowed me to craft a highly advantageous supply chain model.
Founded on these experiences and relationships, our company has been able to bring unique value to numerous clients. In 2022 alone, we recorded a turnover of 130 million US dollars and currently have a team of nearly 100 dedicated professionals.
Our unique business model focuses on delivering high-quality components and competitive pricing to our clients. Unlike many distributors, we source our components directly from the original manufacturers and trusted partners, allowing us to ensure the quality and traceability of our products while providing the most competitive prices.

Company History

The seeds of our company were sown in 2007, when our founder and sole owner, Jimmy, embarked on a journey in the electronic components distribution industry. Over the next decade, he took on significant roles at industry giants such as Future Electronics and Arrow Electronics’ Shenzhen office. This period was critical in shaping Jimmy’s comprehensive understanding of the interactions between original manufacturers, distributors, and end customers.
Jimmy’s experience laid bare the challenges and pain points in traditional supply chain models. This recognition sparked a vision – a vision to revolutionize the industry by addressing these issues. Using the rich industry expertise he amassed and the strong relationships he cultivated with original manufacturers and top executives in large distribution firms, Jimmy set out to create a unique supply chain model. His goal was to provide unbeatable value to customers, a goal that became the driving force behind our company.
In 2017, our company came into existence, built upon the foundational principles of Quality and Price. Unlike most brokers who source from stockists, our approach has always been to forge direct relationships with SOURCE 1 and SOURCE 2. This approach guarantees high-quality and fully traceable components at the most competitive prices.
The market quickly took notice of our innovative approach and the company experienced significant growth. By 2022, we reached a commendable sales figure of $130 million with nearly 100 dedicated team members.
Our journey continues to be fueled by our founding vision. We persistently leverage our unique supply chain model and extensive industry connections to deliver top-notch electronic components at the best prices to our clients globally.
Our past achievements inspire us, but the future excites us even more. As the landscape of the electronic components industry continues to evolve, we are prepared to adapt our strategies and expand our services to always meet and exceed our client’s expectations.
Join us on our journey and discover the transformative impact we can bring to your business.